VICEROY Branding Guide
Welcome to the official VICEROY Branding Guidelines. This resource ensures consistent and effective representation of the VICEROY Scholars Initiative across all platforms and communications.
By adhering to these guidelines, you help maintain the strength and consistency of the VICEROY brand, supporting our mission to develop the next generation of leaders in cyber-spectrum operations.
Click on the items below to learn more:
Interactive Brand Guide
Brand Identity
About
VICEROY is the nation’s premier cyber-spectrum leadership development pathway, forging ELITE professionals through rigorous skill building, immersive experiential learning, and direct operational application.
Born from a critical national imperative, VICEROY systematically builds a formidable pipeline of mission-ready professionals. By cultivating both civilian and ROTC scholars, this program spearheads the fulfillment of vital cyber-spectrum research and operations positions within the Department of War (DoW) and essential defense industries — ensuring every graduate delivers decisive impact from Day One of employment.
Authorized under Section 1640 of the FY 2019 National Defense Authorization Act (NDAA), VICEROY operates within the portfolio of the Office of the Under Secretary of War for Research and Engineering (OUSW(R&E)), strategically aligned with the Cyber and Electromagnetic Spectrum Operations (CEMSO) verticals.
Strategic funding flows from OUSW(R&E) to the Air Force Research Laboratory Information & Spectrum Warfare Directorate (AFRL/RF), with administrative execution and internship facilitation carried out by Griffiss Institute as the Partnership Intermediary Organization.
Official Tagline
ELITE Talent. The acronym ELITE represents our core values of Excellence, Leadership, Integrity, Technical Expertise, and Engagement, which serve as the foundational pillars. Integrating these core values into our tagline reinforces our dedication to a merit-based pathway that prepares qualified cyber-spectrum professionals to defend national interests. This brand alignment ensures our scholars possess both the advanced technical capabilities and the warrior ethos necessary to deliver immediate operational impact for the Department of War (DoW). Ultimately, the tagline highlights our mission to develop highly capable, secure leaders who are ready to protect cyberspace and the electromagnetic spectrum on Day One.
Mission Ready. The “Mission Ready” portion of our tagline emphasizes VICEROY’s core commitment to delivering immediate defense readiness and warfighting lethality to the Department of War and the Defense Industrial Base. By focusing on battlefield readiness and operational application, our hands-on training ensures that qualified cyber-spectrum professionals are fully prepared to contribute to critical operations. This dedication to fielding emerging tech and producing combat-capable leaders directly supports leadership priorities to reestablish global deterrence and revive the warrior ethos. Ultimately, being “Mission Ready” represents a tangible return on investment, transitioning academic engagement into active defensive capability before engagement begins.
Funding Statement
The following verbiage must be prominently placed on any print or digital marketing material referencing VICEROY:
Funding for VICEROY [Hosted by; Powered By; or At] [insert proper organization name] is provided by the Office of the Under Secretary of War for Research and Engineering, facilitated by the Air Force Research Laboratory Information & Spectrum Warfare Directorate and executed by the Griffiss Institute.
Core Values
- Excellence:
VICEROY demands continual growth, disciplined practice, high performance, and the commitment to advance solutions that strengthen and protect U.S. interests.
- Leadership:
VICEROY develops globally minded leaders dedicated to serving our nation by honing their skills to collaborate, communicate, inspire, empathize, and demonstrate respect.
- Integrity:
VICEROY values personal accountability and the courage to always uphold the highest ethical standards.
Technical Expertise: VICEROY scholars achieve mastery in cyber, spectrum, data science, cryptography, languages, and emerging technologies that address our nation’s top security priorities.
- Engagement: VICEROY produces mission-ready professionals through participation in authentic DoW environments to enhance academic learning and provide operational experience.
Logo Usage
Primary Logo
The VICEROY shield represents strength, protection, and a deep commitment to national defense—reflecting stability, tradition, and boldness. Today, the shield stands as a symbol of cybersecurity excellence and battlefield readiness. The flowing line within the design represents the electromagnetic spectrum; the critical domain where we train our scholars to operate and succeed.
Secondary Logo
The secondary logo features a stacked layout, pairing the shield with the VICEROY wordmark positioned either above or below it to fit various design applications. This format offers flexible co-branding options while maintaining a clear and authoritative visual presence across all print and digital channels.
Corporate Colors
The primary color palette has been strategically updated to embody VICEROY as a brand, now aligning directly with our National Icon, the American Flag, to reinforce our national security mission. VICEROY Navy represents tradition, stability, and steadfast reliability, mirroring the deep blue of the flag that symbolizes vigilance and dedication. The new Mission Red accent color signifies valor, readiness, and a revived warrior ethos, reflecting the flag’s red stripes and our commitment to dominate. Together with Cyber Blue for operational balance and Spectrum Yellow for forward momentum and leadership excellence, this palette visually unites our scholars and partners under a shared purpose of protecting our great nation.
All colors and usage guidelines are detailed in the VICEROY Brand Guide.
Typography
Calibri is the primary font for all VICEROY print and marketing materials, selected for its clean, professional, and highly readable design.
Commissioned in the early 2000s to optimize screen readability during the rise of modern digital displays, Calibri was engineered specifically to bring clarity to electronic text. This historical transition from paper-based to digital-first communication directly mirrors the evolution of modern warfare into the digital domains of cyberspace and electromagnetic spectrum.
By utilizing a font designed from the ground up for screen legibility, VICEROY aligns its brand identity with the very environments where our cyber-spectrum professionals operate. Its simple, sans-serif geometry reflects the precise, disciplined, and action-oriented focus required by the Department of War (DoW). Whether displayed on a digital command center dashboard or printed in a strategic brief, Calibri’s clear proportions ensure rapid information sharing, supporting decision-making and operational readiness on Day One.
- Use Calibri Bold for all main headlines.
- Use Calibri Regular for secondary headlines and body text.
Usage examples and hierarchy are provided in the VICEROY Brand Guide.
Proper Imagery
Photography is a force multiplier for the VICEROY brand. Every image must project authenticity, purpose, and operational credibility. Candid, unscripted moments resonate whereas overly staged compositions should be avoided. We welcome the use of posed group shots such as award ceremonies, group tours, and alike. The examples provided establish the visual standard that reinforces VICEROY’s mission-driven identity.
Tone and Voice
The VICEROY brand voice is confident, bold, and highly disciplined—directly reflecting our mission-focused work in cyber-spectrum operations and national security. Our tone is clear and direct, emphasizing warfighting lethality, battlefield readiness, and global deterrence. Every communication reinforces VICEROY’s position as the premier network in cyber-spectrum talent development, reviving the warrior ethos across the Department of War (DoW). Our messaging is straightforward, authoritative, and focused on merit-based achievements—maintaining a solid, reliable consistency across all channels to build a shared sense of purpose and unity among our stakeholders.
Professional
A professional voice earns respect through clear and precise language. It avoids casual phrasing and filler, delivering direct and meaningful messaging that guides and motivates. By adapting intentionally to each audience, this voice maintains strong authority while remaining accessible to all scholars, academic partners, and DoW stakeholders.
Approachable
An approachable voice connects technical authority with clear, direct language, engaging our network while maintaining high professional standards. It prioritizes clarity and direct connection, ensuring VICEROY Academic Partners and Internship Partners feel recognized for their contributions. Straightforward communication builds trust and strengthens relationships across the entire network.
Engaging
An engaging voice is energetic, motivating, and driven by our mission, capturing the audience’s attention while staying clear and focused. It uses active phrasing, concise sentences, and a confident tone to encourage involvement and inspire action across our network.
Applications
These branding guidelines apply to all forms of communication, including:
- Digital Media: Websites, social media, email newsletters.
- Print Materials: Brochures, flyers, posters.
- Merchandise: Apparel, promotional items.
- Presentations: Slideshows, reports.
Contact
For questions or to request brand assets:
Email: VICEROY@griffissinstitute.org
Address: 592 Hangar Rd, STE 200, Rome, NY 13441